Inspire customers to purchase Bimbo Sweet Baked Goods at Walmart during Hispanic Heritage Month.

SheSpeaks influencers shared content across multiple platforms with several themes including family get-togethers and traditional events, incorporating the product into sweet ways to say ¡Gracias Mama! Influencers inspired their audiences to purchase Bimbo Sweet Baked Goods at Walmart and share the ways they honor and thank mom (or another special woman in their life). SheSpeaks engaged bilingual influencers who share content in both English & Spanish to reach the target audience, and content inspired engagement rates of up to 35%.