SheSpeaks is Proudly Women Owned
Case Study

Boursin Bites Occasions

Goal

Utilize influencers to drive awareness and trial of Boursin outside of Q4 seasonality and drive to purchase at Target and Albertsons.

Results

SheSpeaks discovered multiple loyal Boursin foodie influencers who helped make usage occasions and creative appetizers the star of the campaign. Influencer content was spun into social ads complete with direct add-to-cart links to measure down-funnel behavior for both Target and Albertsons. The campaign generated over 87,000 clicks, a soaring engagement rate, and an impressive carted value, indicating a high percentage of viewers were drawn to purchase the product. 

Platforms Activated
At a Glance
9.7M
Impressions
4.7M
Engagements
3.9x
Carted Value vs. Program Budget
Video Content
@yourbarefootneighbor #ad Let’s make BLT Dip with #BoursinBites @Boursin Cheese at @target Recipe: mix together 1/3 cup mayo and 1/3 cup sour cream, and ½ tsp ranch mix. Cut 1 lb cherry tomatoes and add to the mayo mixture, with most of a lb of crumbled bacon (reserve a handful for garnish). Add in one 4.23 oz container of Boursin Bites Garlic & Fine Herbs and fold together. Serve with crackers, pita chips, or over toasted crostinis. Drizzle with balsamic glaze if desired. Click the link in my bio to shop! #bltdip #blt #appetizers #partyfood #fingerfood ♬ original sound - Your Barefoot Neighbor