Boursin Bites Occasions

SheSpeaks discovered multiple loyal Boursin foodie influencers who helped make usage occasions and creative appetizers the star of the campaign. Influencer content was spun into social ads complete with direct add-to-cart links to measure down-funnel behavior for both Target and Albertsons. The campaign generated over 87,000 clicks, a soaring engagement rate, and an impressive carted value, indicating a high percentage of viewers were drawn to purchase the product.