Drive awareness that RTIC coolers and tumblers are launching at Walmart and drive shoppers to purchase online or in-store.

Outdoor enthusiast influencers shared product benefits and key differentiators of RTIC, while playing up the launch at Walmart to drive shopper traffic. Influencers aligned perfectly with the RTIC brand voice and aesthetic, with Walmart value messaging added. A stunning engagement rate led strong organic and paid performance, and influencer content was used on RTIC brand social pages and on the walmart.com product page, creating authentic continuity.