Encourage shoppers to celebrate themselves and purchase Starbursts All Pink as a form of self-love.

By engaging with  Micro, Mid-Tier, and Macro influencers, SheSpeaks spread Starbursts’ key messages of expressing individuality and finding little joys in life. Creators inspired Walmart  by sharing colorful and creative ways to “pink up” their day and treat themselves with Starbursts’ All Pink packs. This sparked a conversation about self-care, which garnered over 20 million impressions and positively impacted all brand health metrics. Paid social content drove a strong engagement rate, and an add-t0-cart link made it easy for shoppers to add a little more pink to their lives.