Case Study

Stewart Freeze Dried Treats

Goal

Increase awareness of the Stewart brand and drive consideration for freeze-dried treats.

Results

SheSpeaks engaged Micro, Macro, and Mega pet influencers to share the benefits of using Stewart Freeze Dried Dog Treats. We challenged our influencers to create a variety of educational, entertaining, and relatable content to showcase how they incorporate these single-ingredient treats in their pups’ lives. The content drove to three key retailers and garnered over 2.7M engagements. The influencer content had a positive impact on consumer perception of Stewart Dog Treats, with paid social and an add-to-cart helping drive a huge purchase intent lift.

Platforms Activated
At a Glance
17.3M
Impressions
2.44%
Click Through Rate
217%
Lift in purchase intent