Drive trial and awareness of Tasty Bite products through engaging influencer content and SheSpeaks Community Sampling & Reviews program.

SheSpeaks launched a two-pronged strategy of influencer activations and a Community Sampling & Reviews program. We engaged Micro and Mid-tier influencers who created content with high appetite appeal that highlighted the quality, value, and ease of preparation of the Tasty Bite products. After the influencer content went live, we deployed a survey to the SheSpeaks community to identify members within Tasty Bite’s target audience who were willing to sample Tasty Bite products. Each enrolled sampler received three different full-sized products, to maximize the volume of product reviews for the brand. Our samplers wrote over 4,200 reviews, which flowed out from the brand site to retailer sites. On average, they rated the products 4.5 stars out of 5. Samplers then received a survey to measure the impact of sampling on brand opinion, product opinion, purchase intent, and the likelihood of recommending these products to other consumers. Some reviewers even felt compelled to create content about the Tasty Bite products on their own social channels, driving UGC for the brand.