Introducing InfluenCTV™: CTV Powered by Influencers
2023 was the first year cord-cutting households outnumbered linear TV households, and marketers are expected to spend $30 billion on Connected TV (CTV) ads in 2024. That makes it the fastest growing advertising medium in the country. Plus, the number of US CTV households is expected to reach 117 million by the end of next year, which is more than double the number of traditional pay TV households.
If you’re reading this, you’re probably either working with CTV, or are ready to dip your toes into the space. Either way, you may already know that traditional TV ad production can be prohibitively complicated, slow, and expensive. That’s why today we’re launching InfluenCTV – a service that harnesses trusted influencers to create CTV content that’s better, faster, cheaper, and more optimized than traditional ad content so you can launch CTV programs quickly, efficiently, and effectively.
The Problems With Traditional CTV Content
Traditional CTV content works, but it’s saddled with a number of issues that make it (at least seem) out of reach for many brands and therefore tank your CTV program before it even kicks off:
- Expensive to create
- Lengthy development process
- Limited content availability
- Custom formatting required
- Content feels ad-like
- Limited omnichannel content usage opportunities
The InfluenCTV Solution
Influencers are increasingly trusted by consumers and outperform traditional product ads across social. InfluenCTV allows you to easily translate that performance to a CTV environment and offers a number of benefits:
- Affordable, skilled content creators
- Bespoke engaging and interactive lifestyle content
- Fully managed content development process
- Developed in a fraction of the time of traditional content
- Content custom formatted to specs
- Usage rights and bonus content for use across entire campaign
- CTV media partners to manage ad buy
How InfluenCTV Works
- First, we identify the influencers best suited to represent your brand, based on brand priorities and preference, target audience, creativity, and predicted resonance with your target.
- Then, our influencers develop branded content, leaning into their creative knowledge to deliver your brand message in a way that feels authentic, natural, and interactive for CTV audiences.
- Finally, SheSpeaks delivers a curated content package built to your CTV platform(s) specs to be easily paired with brand assets and create your ad.
Plus, you’ll receive usage rights to utilize the influencer content across all owned, paid, and earned channels, and we can efficiently layer in a full-scale influencer program to reach the influencers’ social audience and create a 360-degree megaphone for you to reach your targets across mobile, web and CTV / OTT.
The entire InfluenCTV service is designed to help brands easily fulfill CTV creative needs with content that engages audiences and drives sales.
Learn More about InfluenCTV
Click here to learn more about InfluenCTV and how it can help you create stronger CTV campaigns, or send us a message and we’ll reach out to you.