Influencer Marketing and COVID19
We have been thinking about how influencer marketing should work during this unprecedented time. Should brands be engaging with influencers to create content now? Though we believe that influencer marketing is a viable and effective tool, even now, it must be managed with caution and careful messaging. (If you’d like to get right to the […]
How to Execute A Successful Influencer Campaign
For brands interested in working with influencers to create a successful Influencer campaign that will convince and convert shoppers, there is a recipe for success- a process that helps ensure that influencer marketing campaigns have a strong likelihood of meeting and exceeding their goals. Step 1: Define Objective and Target Start by outlining the parameters […]
