3 Successful Influencer TikToks for CPG Brands

Influencer marketing is constantly evolving and brands are always on the lookout for new ways to reach consumers. With brands beginning to dip their toes into TikTok, influencers are diving in headfirst and producing engaging content on the social platform. With over 800 million users worldwide, TikTok has the scale to reach your target audience. The platform […]

Drive Sales with Add-to-Cart Functionality in Influencer Posts

E-commerce is constantly evolving, and it’s more important than ever to make the process as seamless as possible for your shopper. With add-to-cart functionality, we can make it as easy for your shopper to add products into a digital cart, as it is to add them to a physical cart.  Take your targeted shoppers from […]

Halloween 2020: How Will Shoppers Celebrate?

2020 has been a year like no other.  With this in mind, SheSpeaks asked women age 25+ from across the US to tell us more about their Halloween plans. How will they celebrate? Will they allow their children to trick or treat?  For example, 89% of women say that they will decorate their house for […]

Hitting Pause on Facebook Spend? No Problem.

Is your brand cutting back on Facebook and Instagram spend? While that may put a wrinkle in your media planning, we have several alternatives that will help you meet and exceed your campaign’s objectives even without spending on Facebook and Instagram. Below are ideas for building awareness and sales for your products while Facebook and […]

Blueprint for A Winning Influencer Campaign: Finish Detergent

Finish Dishwashing Case Study

The Association of National Advertisers (ANA) asked SheSpeaks to present with our client, Reckitt Benckiser, the maker of Lysol and Finish Detergent, about how-to develop and execute a successful influencer marketing campaign. Campaign Background In Q3 of 2019, Reckitt Benckiser wanted to build awareness for Finish Detergent with a new target consumer group, Hispanic women. […]

Influencer Marketing Done Right During COVID-19

Kit Kat

During the Coronavirus crisis, brands and influencers MUST use good judgment when posting sponsored content. This Instagram post from actress Alyson Hannigan for Kit Kat’s new Birthday Cake flavor is a good example of how brands can effectively engage influencers now. The post has earned a 15%+ engagement rate representing a 650% increase over the […]

Influencer Marketing and COVID19

We have been thinking about how influencer marketing should work during this unprecedented time. Should brands be engaging with influencers to create content now? Though we believe that influencer marketing is a viable and effective tool, even now, it must be managed with caution and careful messaging. (If you’d like to get right to the […]

Influencers #FallinLava with Hershey’s at Walmart

THE CHALLENGE Competition in the chocolate market is fierce during the Valentine’s Day Holiday period.   The top candy brands are competing for the shopper’s dollars at retailers across the country.  Hershey’s launched a sweet Influencer campaign that led Valentine’s shoppers to Walmart for Hershey‘s Pot of Gold and new Lava Cake Kisses. THE SOLUTION Hershey’s […]

New FTC Influencer Guidelines Released November 2019

FTC Influencer Guidelines

Several years ago, with the explosion in popularity for the use of influencer marketing as a brand tactic, the Federal Trade Commission began publishing FTC Influencer Guidelines.  As the industry evolves, the FTC has updated their guidelines several times in reaction to what’s happening in the marketplace. If you are an influencer or a brand […]

How to Maximize Influencer Content ROI


Brands like Coca-Cola see strong ROI when utilizing influencer content on retail partner sites. If you use influencers to create content for your brand, you can use that content to help sell product on retail partner sites. Shoppers love seeing your product featured in influencer/user content. Influencer content integrated into retail sites sees at 2X […]