SheGifts Holiday Shopping 2018 Infographic

SheSpeaks partnered with Lippe Taylor to develop the SheSpeaks/Lippe Taylor Women’s Buying Behavior Index, which assessed the how and what women are gifting in the 2018 holiday shopping season. Based on a survey of 2,000 SheSpeaks members, the Index assesses what women are buying, where they’re buying it, and how they get their inspiration for […]

Infographic: The Snack Brands and Foods Moms Really Reach For

Low-carb diets may still bring a lot of buzz, but when women need a snack, they’re three times more likely to reach for chips, pretzels and crackers over protein-rich choices like cheese and yogurt. We conducted a survey exclusively for Adweek of U.S women ages 18 and older to see what kinds of snack foods they […]

Product Reviews: The Female Perspective

A recent survey of 2,888 SheSpeaks members about Product Reviews revealed their importance in influencing consumer purchase across multiple product categories.