How SheSpeaks Is Helping Brands Fight The Ad Blocking Problem Through Influencer Marketing
Ad blocking is rapidly increasing across all platforms. On the fastest growing part of the web, mobile, 419 million smartphone users worldwide now use ad blocking. And mobile ad blocking is growing at 90% per year. Ad Blocking Grows On desktop, the story is the same. The most recent figures, now a year old, found […]
How Influencers Are Helping Brands Win On Periscope
Originally published on MediaPost Engage:Moms By Aliza Freud. It’s Jan, 8, 2016, and Joey Fortman, an influential blogger, is walking the vast convention exhibition floor at CES (Consumer Electronic Show) in Las Vegas while she is live-broadcasting on Periscope. Joey is currently showing her tuned-in audience a new life-size robot that helps kids with homework […]
2016: The Year of Overall Health and Wellness
This Post Originally Appeared In MediaPost: Marketing CPG By Morgan Buell Monday, Jan. 11, 2016 The 2016 ball has dropped, the holiday presents have been organized and put away, and the resolutions are in full-effect. But have you noticed something different about this year? Well, get ready. This is the year that physical fitness will be […]
To Win in 2016, Let Consumers Personalize Your Brand Experience
This post originally appeared in MediaPost’s Marketing:CPG. By Aliza Freud Blah, blah, blah. We’ve all heard about personalization for years. In the nineties, credit card companies launched new products with options and features that you could combine to make your very own “perfect” credit card. So, many of us had credit cards in our wallets […]
