Blueprint for A Winning Influencer Campaign: Finish Detergent

Finish Dishwashing Case Study

The Association of National Advertisers (ANA) asked SheSpeaks to present with our client, Reckitt Benckiser, the maker of Lysol and Finish Detergent, about how-to develop and execute a successful influencer marketing campaign. Campaign Background In Q3 of 2019, Reckitt Benckiser wanted to build awareness for Finish Detergent with a new target consumer group, Hispanic women. […]

Influencer Marketing Done Right During COVID-19

Kit Kat

During the Coronavirus crisis, brands and influencers MUST use good judgment when posting sponsored content. This Instagram post from actress Alyson Hannigan for Kit Kat’s new Birthday Cake flavor is a good example of how brands can effectively engage influencers now. The post has earned a 15%+ engagement rate representing a 650% increase over the […]

Influencers #FallinLava with Hershey’s at Walmart

THE CHALLENGE Competition in the chocolate market is fierce during the Valentine’s Day Holiday period.   The top candy brands are competing for the shopper’s dollars at retailers across the country.  Hershey’s launched a sweet Influencer campaign that led Valentine’s shoppers to Walmart for Hershey‘s Pot of Gold and new Lava Cake Kisses. THE SOLUTION Hershey’s […]

How to Maximize Influencer Content ROI


Brands like Coca-Cola see strong ROI when utilizing influencer content on retail partner sites. If you use influencers to create content for your brand, you can use that content to help sell product on retail partner sites. Shoppers love seeing your product featured in influencer/user content. Influencer content integrated into retail sites sees at 2X […]