Building a Better Retailer Brand Page with Influencer Content
The holiday season is upon us, and even as in-store shopping resurges, digital’s role in shopping has been cemented. More than 70% of shoppers report that their journey involves online touchpoints, and information on retailer sites will be a critical part of their journey.* Shoppers rely on brand and item pages on retailer sites to […]
3 Successful Influencer TikToks for CPG Brands
Influencer marketing is constantly evolving and brands are always on the lookout for new ways to reach consumers. With brands beginning to dip their toes into TikTok, influencers are diving in headfirst and producing engaging content on the social platform. With over 800 million users worldwide, TikTok has the scale to reach your target audience. The platform […]
Drive Sales with Add-to-Cart Functionality in Influencer Posts
E-commerce is constantly evolving, and it’s more important than ever to make the process as seamless as possible for your shopper. With add-to-cart functionality, we can make it as easy for your shopper to add products into a digital cart, as it is to add them to a physical cart. Take your targeted shoppers from […]
3 Tips for Engaging and Scaling with Influencers
The last few months have highlighted how marketers need to be creative and nimble in their efforts to reach and motivate consumers. Americans have been spending more time at home, which has limited the reach of traditional out-of-home and in-store channels. On-location shoots for TV ads and online video are hard to produce when many […]
Virtual Demo Success Story: Drive Awareness and Sales
We recently held a Virtual Demo via Facbeook Live featuring Sonoma-Cutrer Wine and Nonni’s THINaddictives. The event was hosted by Influencer Audrey McClelland and was simulcast on multiple Facebook pages including @SheSpeaksUp, @AudreyMcClelland and @MomGenerations. Audrey and her husband showcased the products, chatted through some wine tasting tips, snacking suggestions and ideas for trivia. Nonni’s […]
Holiday Planning: It’s Never Too Soon
The Holiday season is quickly approaching and we all know it’s never too soon to begin planning. Ecommerce is expected to increase 18% this year, and 47% of holiday shoppers will use options to buy online and pick up in-store or curbside. Almost 75% of people in the US who plan to shop this holiday season say they will shop online more […]
In-Store Sampling Alternatives
In-store sampling is not an option right now. But, we have some alternatives. With the holidays around the corner, it’s more important than ever to get your product in front of your target shopper. In-home sampling provides trial, credibility, and genuine content. Download as a PDF
Halloween 2020: How Will Shoppers Celebrate?
2020 has been a year like no other. With this in mind, SheSpeaks asked women age 25+ from across the US to tell us more about their Halloween plans. How will they celebrate? Will they allow their children to trick or treat? For example, 89% of women say that they will decorate their house for […]
Enhance Your Item Pages
Online shopping has increased over the last four months and shoppers indicate that they will continue to shop online. Shoppers rely on item pages on retailer sites to deliver information as well as product benefits and user experiences. You want, and need, your item pages as strong as possible, and Influencer content can help. KIT KAT Apple Pie brand […]
Virtual Demos
In-store demos are not an option right now. But, what if there was an even better alternative? Enter Virtual Demos With SheSpeaks Virtual Demos, you can reach tens of thousands of targeted shoppers via a live event on social media, hosted by an influencer. Influencers show how they use the product, what’s great about it and answer […]
