Hitting Pause on Facebook Spend? No Problem.

Is your brand cutting back on Facebook and Instagram spend? While that may put a wrinkle in your media planning, we have several alternatives that will help you meet and exceed your campaign’s objectives even without spending on Facebook and Instagram. Below are ideas for building awareness and sales for your products while Facebook and […]

Blueprint for A Winning Influencer Campaign: Finish Detergent

Finish Dishwashing Case Study

The Association of National Advertisers (ANA) asked SheSpeaks to present with our client, Reckitt Benckiser, the maker of Lysol and Finish Detergent, about how-to develop and execute a successful influencer marketing campaign. Campaign Background In Q3 of 2019, Reckitt Benckiser wanted to build awareness for Finish Detergent with a new target consumer group, Hispanic women. […]

Influencer Marketing Done Right During COVID-19

Kit Kat

During the Coronavirus crisis, brands and influencers MUST use good judgment when posting sponsored content. This Instagram post from actress Alyson Hannigan for Kit Kat’s new Birthday Cake flavor is a good example of how brands can effectively engage influencers now. The post has earned a 15%+ engagement rate representing a 650% increase over the […]

Influencers #FallinLava with Hershey’s at Walmart

THE CHALLENGE Competition in the chocolate market is fierce during the Valentine’s Day Holiday period.   The top candy brands are competing for the shopper’s dollars at retailers across the country.  Hershey’s launched a sweet Influencer campaign that led Valentine’s shoppers to Walmart for Hershey‘s Pot of Gold and new Lava Cake Kisses. THE SOLUTION Hershey’s […]

New FTC Influencer Guidelines Released November 2019

FTC Influencer Guidelines

Several years ago, with the explosion in popularity for the use of influencer marketing as a brand tactic, the Federal Trade Commission began publishing FTC Influencer Guidelines.  As the industry evolves, the FTC has updated their guidelines several times in reaction to what’s happening in the marketplace. If you are an influencer or a brand […]

UGC: It’s As Easy As 1, 2, 3 …

Originally published at MediaPost Marketing:CPG By Carol Milliron Last fall, I paused while scrolling through my Facebook feed when I spotted a friend and her family holding a four-foot fork and an oversized blueberry in front of a “pancake mobile” parked in front of her house. Her photo led to her blog post, where she […]