3 Successful Influencer TikToks for CPG Brands
Influencer marketing is constantly evolving and brands are always on the lookout for new ways to reach consumers. With brands beginning to dip their toes into TikTok, influencers are diving in headfirst and producing engaging content on the social platform. With over 800 million users worldwide, TikTok has the scale to reach your target audience. The platform […]
Influencers Adapt to Social Platform Changes
Influencers are everywhere – we see them in our feeds, on TV and in the media. What was once just a topic for trade publications has taken center stage in the mainstream media. So, it would seem that influencers are red hot with lots of wind at their backs, right? You might also think that […]
How SheSpeaks Is Helping Brands Fight The Ad Blocking Problem Through Influencer Marketing
Ad blocking is rapidly increasing across all platforms. On the fastest growing part of the web, mobile, 419 million smartphone users worldwide now use ad blocking. And mobile ad blocking is growing at 90% per year. Ad Blocking Grows On desktop, the story is the same. The most recent figures, now a year old, found […]
How Influencers Are Helping Brands Win On Periscope
Originally published on MediaPost Engage:Moms By Aliza Freud. It’s Jan, 8, 2016, and Joey Fortman, an influential blogger, is walking the vast convention exhibition floor at CES (Consumer Electronic Show) in Las Vegas while she is live-broadcasting on Periscope. Joey is currently showing her tuned-in audience a new life-size robot that helps kids with homework […]
Three Tips for Trending on Twitter
Trending on Twitter is a powerful way to create awareness for your brand, product or campaign. Over the last few years, SheSpeaks has developed and executed countless Twitter parties. In this time, our party hashtags have frequently trended in the United States as well as worldwide and have generated hundreds of millions of impressions. In […]
Cross Generational Study: Reveals Surprising Similarities Between Millennials, Gen X & Boomers
By Aliza Freud, SheSpeaks CEO Lately, Millennials are the new black. Studies abound on how to address this large and important generation. As someone who managed a brand portfolio that cut across a variety of generations and segments, I was trained to look for insights on similarities between segments in order to be most efficient […]
SheSpeaks CEO, Aliza Freud, Talks Influencers with Cynopsis Media
With 74 percent of consumers relying on social media to inform their purchasing decisions (ODM Group) and 90 percent of consumers trusting peer product recommendations (Nielsen), it’s no wonder that brands have flocked to influencers for help. Our CEO Aliza Freud, an expert on word-of-mouth marketing, sat down with Cynopsis Media to discuss trends in […]
