Content We Love: Valentine’s Day Campaigns That Delivered
In honor of Valentine’s Day, we’re spotlighting creator content that stood out for its ability to capture connection in authentic, meaningful ways.
A Heartfelt Father Daughter Surprise with @gizweezy
103% Engagement Rate Over Benchmark
A daughter picking out a card for her dad and surprising him with it felt simple, heartfelt, and instantly relatable. The in-store shopping moments were woven naturally into the story, with products clearly shown in the aisle and an easy path to purchase. Nothing felt overproduced. The emotion carried the content, making the brand presence feel thoughtful and organic.
Honoring Family Tradition with @hannahannsluss
180% Click-Through Rate Over Benchmark
By honoring her grandmother’s tradition of gifting Hallmark cards, this story felt deeply personal and rooted in memory. Multiple products were featured beautifully throughout, with clear visuals and subtle cues that made purchasing feel easy and natural. The content celebrated legacy and love in a way that felt sincere and inviting.
@hannahannsluss #ad Show your loved ones just how much they mean to you with @Hallmark Greeting Cards and Gift Wrap! Grab everything you need this Valentine’s Day and shop via online pickup and delivery at @Walmart Click the link in my bio to shop now! 🩷 #ValentinesDayWithHallmarkandWalmart ♬ original sound – Hannah Ann
Self Care Moments with @miss__hunter
After long days in the classroom, this creator shared how Dove chocolate becomes her small moment of reset, a sweet ritual she keeps in her lunch bag and looks forward to between lessons. The content felt honest and relatable, shining a light on the everyday realities of teaching while celebrating the importance of carving out simple moments of self care.
@miss__hunter #ad Y'all be sure to use the link in my bio to treat yourself with @dove_chocolate in honor of Self-Care Month 💗 Follow recommended serving size #DoveChocolate, #DoveMoltenLava, #DoveMoltenLavaChocolate, #UpliftWithDoveChocolate #SelfCareSeptember ♬ original sound – Miss Hunter
A Playful Take on Love with @wereennistogether
This piece leaned into humor, proving Valentine’s Day content does not always have to be sentimental. By combining food and comedy as shared love languages, the creator gave Valentine’s Day cards a playful spin. The tone felt light, relatable, and highly shareable, making the inspiration feel accessible and fun.
A Letter Across the Miles with @tabithablue
265% Click-Through Rate Over Benchmark
This piece centered around a deeply personal moment as she shared a letter to her daughter serving in the military. The emotion felt raw and sincere, capturing the kind of love that stretches across distance and time. The card became part of that story rather than the focus of it, reinforcing the message in a way that felt natural and meaningful while still making it easy for viewers to take action.
