In our Influencer Content That Works series, we spotlight successful influencer posts and point out why they work to connect with audiences and generate engagement.
This week we are showcasing what’s working for Horizon Organic at Whole Foods. One thing that we love about this is how multiple forms of content are working to promote multiple products for one brand. SheSpeaks influencers created a wide variety of content across multiple social platforms, including Instagram and TikTok.
Let’s take a look at one of each.
1. @tabithablue’s Instagram Reel
Tabitha’s delicious looking snack board, is a great example of how aspirational content can work. Not only is her board is stunning, it inspires her audience to create something similar and buy the Horizon products. You can tell by the comments on the Reel that the content is resonating with her audience, one of the comments being “I love any kind of food board… this is a great idea for after school especially with all your kiddos.”
2. @sareishh‘s TikTok
Sara’s fridge restock is another great take on featuring the Horizon Organic products. This content works because she takes a very on-trend theme (fridge organization TikTok videos) and customizes for this campaign to highlight and hero the Horizon Organic products. We love it when influencers take a current trend and make it their own while driving engagement!
@sareishh Back to school fridge restock 📚🍎🚌 I buy all @horizon_organic dairy at @wholefoodsmarket - they’re delicious! My kids love their yogurt, milk, and cheese. I’m shaping their tomorrow one good snack at a time 🥰 go to the link in bio to shop 🛒 #fridgerestock #ad #horizonorganic #HorizonatWholeFoods #HorizonBackToSchool ♬ original sound - saraa
We love the variety of content SheSpeaks influencers create and watching them each take their own unique spin on the same product – across all social platforms.
If you have questions, or want to learn how influencers can help your brand succeed, please feel free to reach out to firstname.lastname@example.org.