Influencer Content That Works: Driving Sales at the Convenience Store
In our Influencer Content That Works series, we spotlight successful influencer posts and point out why they work to connect with audiences and generate engagement.
This week we’re reviewing three posts for TRIDENT VIBES SOUR PATCH GUM, all targeted at driving purchases at convenience stores, which are critical retail partners for the brand.
Let’s take a look at some of the content.
1. TikTok for 7-Eleven by @ragerclub
This post aligns perfectly with the brand. This group of guys regularly film at various Convenience Stores to dance, have fun, and do skits. This was a natural fit for TRIDENT VIBES SOUR PATCH KIDS Gum. They perfectly showcased 7-Eleven as the retailer and displayed chewing the gum as a positive experience. This ad has performed so well that it even beat some of the influencer’s organic content!
2. TikTok at Circle K Stores by @king_bashel
The mission of this campaign was to showcase summer “on-the-go” vibes, and Bashel KILLED IT! This quickly hooks you into the key messaging and keeps viewers interested the entire time due to the quick cuts, bright colors, and up-beat voice over – highlighting Circle K.
3. Instagram for General C-Store by @freshprinceofbuhlaire
Blaire’s content SCREAMS colorful, vibrant, and fun! Using her husband, pup, and travel van in her content hit the key messaging perfectly for on-the-go summer content. Her activation was for “General C-Store” – just to encourage her followers to find it at their local convenience store of choice.
