Last year we launched our Influencer Content That Works series, showcasing the fantastic influencer content from the SheSpeaks community.

We are excited to continue this series into 2022! In each post for this series, we spotlight successful influencer posts and point out why they work to connect with audiences and create engagement.

We closed out 2021 with a viral Instagram Reel – let’s check it out:

@SixVeganSisters for the Rustik Oven Sourdough Bread Bowls and Gardein Soup at Meijer:

Why It Works: Originally posted on @sixvegansisters, this Instagram reel gained over 11.3k views. Seeing how well it performed on the influencer’s channel, we wanted to extend the reach of the content and re-posted it on @shespeaksup. The reel went viral and gained over 29k views. The influencer content featured the hero products in a simple and enticing way, while taking advantage of Instagram prioritizing reels within their algorithm. 

Amplifying influencer content across SheSpeaks’ social channels to our community of over 300,000 members provides added value to campaigns and is just one of many things that sets us apart.

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Be on the lookout for more posts in this blog series this year!

If you have questions, please feel free to reach out to Missy.Tiller@shespeaks.com.