Influencer Content that Works: Views, views and more views!
In our Influencer Content That Works series, we spotlight successful influencer posts and point out why they work to connect with audiences and generate engagement.
This week we are taking a look at three timely first quarter campaigns – New Year New You, Valentine’s Day and the Super Bowl – Snapple Zero Sugar at Walmart, Hallmark Valentine’s Day at Walmart and Snickers #RookieMistakes.
Let’s take a look at some of the content.
1. TikTok for Snapple Zero Sugar at Walmart by @cailastevensss
The Snapple Zero Sugar campaign tapped into a group of health conscious influencers who also shopped at Walmart. Each influencer was able to play into their own health focused niche, while focusing on the product benefits of Snapple with zero added sugar. Caila’s TikTok was authentic and extremely engaging as she walked her followers through her daily wellness routine. With over 246k views (that’s a 476% engagement rate!) we’d call this TikTok a success!
2. Hallmark Valentine’s at Walmart by @adamwontlose
The Hallmark Valentine’s Day campaign tapped into a diverse group of influencers – Walmart shoppers in various life stages including young families, families with older children, couples, etc. The campaign focused on “love for all” and how Valentine’s Day is for everyone you love (not just your significant other). With three children of his own, Adam was a perfect fit for this campaign. His Instagram Reel authentically showcases the exclusive Hallmark products found at Walmart that he chose for each of his children. You can see the joy in their faces when they open them!
3. Snickers #RookieMistakes at Walmart by @tabitha.blue
It’s no secret we love a good snack board, and Tabitha absolutely nailed it with this board for Snickers. She also had a little help from a few other Mars Wrigley brands like M&M’s, Twix, and Starburst. Prepping for the Big Game is no easy task, and more and more shoppers are turning to TikTok for inspiration – making this content a win.
We love the way each of these influencers took their own unique spin on each of these campaigns. If your brand has a story to tell, video content is a great way to do just that. If you have questions, or want to learn how influencers can help your brand succeed with content for any season, please feel free to reach out to missy.tiller@shespeaks.com.
