InfluenCTV – by SheSpeaks
Connected TV (CTV) is the fastest-growing advertising medium in the United States in 2024, and influencer marketing is a nearly $30 billion industry.
With more CTV ads showing up than ever before, brands often find themselves in need of content (and the right kind of content) for this channel. Enter InfluenCTV, a new offering from SheSpeaks that gives brands authentic, customized, and affordable CTV content powered by creators.
With InfluenCTV, we can create CTV content that’s better, faster, cheaper, and more optimized than traditional commercial content so brands can launch CTV programs quickly, efficiently, and effectively.
The Benefits of InfluenCTV
While content optimized for TV ads isn’t a new idea, it’s often frustratingly slow to develop, inflexible for omnichannel content use, and prohibitively expensive to produce. Plus, shoppers long ago learned to tune out anything that felt too much like a traditional advertisement.
InfluenCTV corrects a lot of these shortcomings by tapping into skilled content creators to fuel the CTV ad content engine. Check out just some of the benefits of this approach:
Quick to Activate
Between concepting, scripting, talent, formatting and approvals, traditional TV production can take weeks or even months to come to life. InfluenCTV content can be delivered in days after program approval.
Authentic Content
66% of brands report creator content drives more ROI than traditional advertising. Influencers know their audiences and are masters at creating content that tells a story and feels genuine while still selling products.
Cost Effective CTV Content
With InfluenCTV, you get the benefits of a team to fully manage the content development process while forgoing the pitfalls (and expense) of hiring a traditional production team.
Content Optimized for CTV
From content best practices to formatting requirements of major streaming platforms, SheSpeaks has the expertise to deliver content that will hit the mark every time, while offering the flexibility to format to your specific needs.
Omnichannel Usage Rights
From content best practices to formatting requirements of major streaming platforms, SheSpeaks has the expertise to deliver content that will hit the mark every time, while offering the flexibility to format to your specific needs.
Campaign Add-on
To give your campaign even greater reach and efficiency, SheSpeaks can quickly activate a full-scale influencer program using already-approved messaging and content.
Partnership with Trusted Media Agencies
SheSpeaks will work with your preferred media agency to deliver InfluenCTV content to their specs. If you don’t have a preferred media agency, we can refer you to trusted partners to help with your CTV ad buy.
How InfluenCTV Works
1
Identify & Create
2
Curate & Activate
3
Scale & Amplify
SheSpeaks identifies influencers based on brand priorities / preferences, then tap into their content development expertise to create authentic content customized to CTV specs.
SheSpeaks delivers curated content package to brand or agency to be paired with brand assets for activation across CTV campaigns.
InfluenCTV includes usage rights allowing brands to utilize assets across all paid and owned marketing channels, allowing brands to create cohesive, efficient campaigns.
Want to Learn More?
InfluenCTV can help you quickly, efficiently, and effectively launch CTV ads that are powered by the authentic storytelling of influencers. Please fill out the form below to schedule an InfluenCTV conversation with us.