Blog Post

Innovations & Trends: TikTok & Instagram Stories

June 20, 2024

With trends changing weekly and new innovations being released every day, the SheSpeaks Team comes together monthly to discuss some of the biggest hits. This helps us ensure programs we are currently working + upcoming campaigns are infused with the latest updates.

We make it our duty to stay on top of it so you don’t have to! So… what is the latest?

TikTok and Instagram are both making changes to the duration of content. Soon, you could be seeing hour-long videos on TikTok and Instagram stories that last for a week. Instagram has also added engagement-driving features to Stories, leading to higher engagement rates for creators and brands. 

These updates will help influencer campaign content by enhancing user interaction and promoting engaging content which means more room for creativity for SheSpeaks influencers and most importantly more eyes and ears on your brand. 

Reach out if you want to chit-chat about all things insights and how they can help your team’s strategy.

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