Changing the Game: The Power of Investing in Women
When Thayer Lavielle joined Wasserman, she quickly recognized an opportunity to drive change from within one of the world’s leading sports and entertainment agencies. What began as a conversation about how to better support women across industries became The Collective—a global initiative dedicated to advancing the power of women through data, strategy, and storytelling.
As Managing Director, Thayer has helped transform how brands and organizations view women’s impact as consumers, fans, and leaders. In this episode, she discusses the evolution of women’s sports, the cultural moments fueling its momentum, and why authentic influence starts with service and purpose.
Episode Highlights
- The inspiration behind The Collective and how it’s elevating women across sports, music, and entertainment
- Research-driven insights revealing the true scale of women’s fandom and purchasing power
- Key cultural milestones that have shifted public perception of women’s sports
- The challenges and rewards of building a new brand within a global agency
- Lessons from Thayer’s early career in journalism and beauty that shaped her leadership approach
- What influence really means and how it’s best expressed through service and authenticity
Thayer’s perspective offers a thoughtful look at how advocacy, business, and storytelling can come together to create lasting impact for women everywhere.
Links and Resources
Connect with Thayer Lavielle on LinkedIn
