Curiosity, Collaboration & a Viral Stroller: Marketing Lessons from Dorel Juvenile Omnichannel Leader, Chase Cooper
In this episode, we’re joined by Chase Cooper, omnichannel marketing leader at Dorel Juvenile, one of the largest baby product companies in the world (behind brands like Safety 1st, Maxi-Cosi, Tiny Love, and Walmart’s exclusive Monbébé).
Chase shares her remarkable journey from starting out in the agency world to now leading U.S. media efforts across Dorel Juvenile’s brands — and how she’s weaving motherhood into her career path along the way.
Episode Highlights
- Chase’s career path from agency-side digital marketing to leading omnichannel marketing on the brand side
- A clear breakdown of what omnichannel marketing means
- How internal cross-functional collaboration — marketing, sales, supply chain — is critical for omnichannel success
- Why curiosity and asking “why” can be a major superpower for marketers and leaders
- An inside look at the Monbébé stroller launch at Walmart — and how Chase’s team leveraged influencer marketing to drive viral success
- The viral moment: How a single influencer video captured over 4.6 million views, and why understanding visual storytelling in the first three seconds matters more than ever
- The importance of blending organic and paid media and testing influencer content across multiple channels
- Key consumer insight: Why dads and diverse caregivers are becoming an increasingly important audience in the baby category
- A refreshingly honest conversation about navigating career and motherhood — and why asking for help is not weakness but a leadership strength
- Why trusting your gut (and surrounding yourself with the right support) might be the best career advice you’ll ever get
Chase’s insights on authenticity, collaboration, and evolving with the consumer journey will leave you energized — whether you’re in marketing, leadership, or navigating your own life and career.
Links and Resources
Connect with Chase Cooper on LinkedIn
See the viral Monbébé 360° Travel System post.
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