Branding and Authenticity: Inside the Evolving Creator Economy with Jayde Powell
In this episode, Jade Powell shares her journey from a career in social media marketing to becoming a content creator. She discusses her experience in working with influencers and creators, the evolution of content creation tools, and the impact of AI on the creative process. Jade also talks about her two businesses and how her entrepreneurial skills led her to both. Additionally, she explains her approach to using LinkedIn as a platform for creator and marketer collaboration and highlights the importance of authenticity in content creation. The conversation also touches upon the potential future of the influencer space and the role of platforms like TikTok and LinkedIn.
Episode Highlights
Journey to Becoming a Content Creator
Evolution of Content Creation and AI’s Role
Balancing Multiple Businesses
Cannabis and Its Benefits for Women
Creator Tea Talk Series on LinkedIn
LinkedIn vs Other Social Media Platforms
The Future of TikTok and Social Media
The Future of the Creator Economy
About the Guest
Jayde I. Powell is a content creator and marketer from Atlanta, Georgia. With over ten years of experience building the social media presence of several brands, Jayde has taken her knowledge and established herself as a well-respected creative and entrepreneur in the marketing and advertising industry. She is the founder and head of creative of The Em Dash Co, a content and creative development agency, and the host of #CreatorTeaTalk, a LinkedIn audio series that brings together players in the creator economy to discuss all things creators, content, and culture. In 2023, she was recognized by Adweek as a standout in media, marketing, and culture and also recognized by Business Insider as a creator economy expert. She is known for her humorous and relatable posts on LinkedIn and her championing of Black creators and influencers in the industry.
Links and Resources
https://jaydeipowell.com/
https://www.linkedin.com/in/jaydeipowell/
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