Episode 209
Proof of Value: Measuring What Matters Most
September 10, 2025
Rikki Marler, Vice President of Client Development at Pēq, joins Women of Influence to share how she helps brands move beyond surface-level metrics to understand the true incremental impact of their campaigns. With a background in shopper marketing and lessons learned from early mentors, Rikki talks about why today’s marketers need real-time insights, how transparency has guided her career, and the importance of staying curious when navigating change.
Episode Highlights:
- The shift from proof of performance to proof of value in marketing.
- Why in-flight optimization is essential as budgets tighten.
- Lessons in transparency from early career mentorship under Walmart’s first COO.
- Staying curious and using an “advisory board” to navigate career twists.
- Influence as making people feel seen, heard, and empowered.
Links and Resources
Connect with Rikki Marler on LinkedIn
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