The Art of Publicity: Expert Advice on Success from Heidi Krupp
In this episode, we sit down with PR powerhouse Heidi Krupp, a master publicist and brand strategist with decades of experience shaping bestselling books and personal brands. From working at ABC’s 20/20 to launching her own successful agency, she shares her journey, the art of storytelling in PR, and what it takes to craft a message that resonates.
We also dive into the current media buzz surrounding the Justin Baldoni & Blake Lively case, breaking down what people get wrong about publicists and the blurred lines in today’s media landscape. Plus, hear the fascinating story of how she started her business with just $5,000—and how that risk turned into a career working with icons like Tony Robbins, Dr. Stephen Covey, and more.
Key Highlights
✅ Why storytelling, consistency, and relationships are the true keys to building a lasting brand—and how you can apply these principles to your own success.
✅ Lessons learned from interning at ABC’s 20/20 and working with Barbara Walters
✅ The role of a publicist: understanding what the role entails & what the job is
✅ How to turn a book into a brand (and a business!)
✅ The truth about the PR industry and the media’s changing landscape
✅ The surprising way she funded her first business
More about Heidi
Described by Bella NYC Magazine as being “passionate, energetic, and full of life,” Krupp Kommunications (K2) founder and CEO, Heidi Krupp-Lisiten, is right at home in the world of marketing, promotion and media. With over 25 years in the field, Heidi has become recognized as an industry leader who works closely with her clients to develop innovative 360-degree brand platforms designed to engage consumers, excite media, drive awareness, and most importantly, deliver quantifiable business outcomes.
As the head of Krupp Kommunications (K2), Heidi provides multi-disciplined marketing solutions, including unique strategic PR programs, on behalf of globally recognized brands such as Weight Watchers, Spartan, Ann Taylor, Gaiam and Everyday Health. She has expanded the platforms of thought leaders like ABC News Chief Medical Dr. Jennifer Ashton, Dr. Shefali Tsabary, Donna Karan among many others. Krupp Kommunications has placed over 80 books on the New York Times bestseller lists, including #1 bestsellers such as: “That Will Never Work”, “Money: Master the Game”, “The South Beach Diet”, “The Shift”, and “The Melt Method”. Heidi also curated and wrote the foreword to, “Chicken Soup for the Soul 20th Anniversary Edition” one of the most inspirational books of our time.
SOURCE: https://www.kruppagency.com/ & LinkedIn
Key Links
Follow Heidi at:
https://www.linkedin.com/in/heidi-krupp or Kruppagency.com
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