Episode 162

Building a Community: Women in Influencer Marketing with Jessy Grossman

January 9, 2024

On today’s episode, we sit down with industry expert Jessy Grossman, founder of Women in Influencer Marketing (WIIM). Jessy shares her journey from talent management to founding a community for women in the creator and influencer space. We discuss the industry’s evolution, the distinction between creators and influencers, and the empowering opportunities the influencer space provides for women. Jessy also offers insights into the future of the industry.

Highlights

• 0:00 Women in Influencer Marketing
• 5:59 Women’s Empowerment in Social Media
• 9:40 How Social Media Democratizes Content Creation and Influence
• 12:54 A Strong Role Model: How Jessy’s Mom Helped Shape Her Perspective
• 13:42 Potential of Women’s Community in Industry
• 14:01 Empowerment and Impact Through Community Building
• 18:51 Why Creators Should Embrace a Business Mindset for Success
• 21:34 Insights From Economy Influencer and Creator

Links & Resources:

• About Jessy:  https://www.jessygrossman.com/
• WIIM: https://iamwiim.com/

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