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Hook & Hold: How SheSpeaks Evaluates Creator Content for Paid Media Performance
Paid media strategy and performance has fundamentally changed. Increased competition, evolving algorithms, and faster consumer behavior have made efficiency more challenging to…
How SheSpeaks Uses AI to Drive More Efficient and Effective Influencer Marketing
AI is reshaping how influencer marketing campaigns are planned, executed, and scaled. At SheSpeaks, we’ve incorporated AI into our influencer marketing and…
The Season of Storytelling: Holiday Content That Works
There is something about the holidays that makes great content feel even more magical. Whether it is nostalgia, sentiment, humor, or pure…
SheSpeaks 2026 Predictions Shopper Report
SheSpeaks fielded our annual Predictions Study to better understand how shoppers are feeling about and planning for 2026. The survey was fielded…
SheSpeaks 2025 Holiday Shopping Survey
SheSpeaks fielded a holiday shopping study to better understand how consumers are feeling about and planning for the upcoming holiday season. The…
Real Results, Less Spend: The Power of Paid Media Extensions
In today’s content landscape, efficiency is everything. Marketers continue to invest heavily in creator-led campaigns, yet once those campaigns end, much of…
Sampling+™: Influence That Inspires Purchase
When it comes to driving discovery, nothing beats a real recommendation. Traditional sampling can get your product into hands – but without…
Spooky Season is Here: Scary Good Content That Works
October has arrived, bringing with it the magic and madness of spooky season. From costumes to candy, the marketplace transforms overnight as…
SheSpeaks Grocery Shopping & Private Label Survey
SheSpeaks fielded a grocery shopping study to better understand how consumers shop for groceries and how name brand vs. private label factor…
From Ordinary to Scroll-Stopping: The Power of Content Integration
Batteries aren’t typically products that stop people mid-scroll. But with the right creative strategy, even everyday essentials can become engaging and memorable.…
Influencer Content That Works: Storytelling, Subtlety, and Standout Strategy
In a sea of scrollable content, the influencer posts that actually work have one thing in common: they feel real. It’s not…
Alo Yoga Hit with $150M Class Action Lawsuit & It Could’ve Been Avoided
Why Smart Influencer Disclosure Isn’t Just the Law, It’s Good Business Last week, the influencer marketing world got a wake-up call: ALO…