Shopper Marketing

Summer Entertaining in 2019 Study: How Women Entertain

June 13, 2019

SheSpeaks surveyed female shoppers in June 2019 to better understand how they entertain in the summer season, and how they shop when they’re planning to entertain. Key questions included:

  1. What do they purchase when they entertain?
  2. Where do they purchase, in store vs. online?
Key Findings

1. Women splurge for higher quality products when entertaining vs. products for everyday use

2. Women are more likely to shop in-store vs. online for summer get-togethers

3. Chips, crackers, and cheese top the list for go-to food items for summer entertaining

You can find the full report below. We hope that you find it useful.

If you have questions, please feel free to contact Missy Tiller,

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