Spooky Season is Here: Scary Good Content That Works
October has arrived, bringing with it the magic and madness of spooky season. From costumes to candy, the marketplace transforms overnight as brands flood feeds with Halloween promotions, all hoping to be the treat that catches your eye.
In a season this crowded, it takes more than themed packaging or clever taglines to stand out. Influencers bring the creativity, personality, and frightful fun that cut through the noise and make audiences stop scrolling.
We’ve rounded up a few Halloween campaigns that not only fit the theme but also cast a spell on audiences and proved just how powerful influencer content can be during seasonal moments.
Snickers Halloween Rescue
Who can resist sneaking from the candy bowl? This campaign turned that familiar struggle into a funny, relatable moment and offered a clever “rescue” solution that felt natural and authentic.
@neeniesteenie #SNICKERS_Partner Halloween always sneaks up on me 👻 luckily my #HalloweenHero, @Walmart ♬ original sound – Neen Stina
Little Bites CharBOOterie Board
Snack boards are everywhere, and this CharBOOterie spin gave the trend a playful Halloween twist. Styled to perfection, it felt fun and shareable while driving an impressive 45% engagement rate.
Mars Wrigley Spooky Movie Night
Overflowing candy, cozy blankets, and popcorn set the scene for a night everyone wants to have. By highlighting small, relatable details, the content captured the spirit of a Halloween tradition.
Twix Board Game
This DIY game gave candy a new role, turning it into a fun family activity. With playful prompts and challenges, it felt fresh, creative, and easy for families to recreate.
@kerralynnlooks #TWIX_Partner 👻 Game night just got a Halloween upgrade with TWIX® and some of my favorite candy brands! This year, I made a spooky-cute game board and here’s how you play: ✨ How to Play: 1. Create a game board and fill each space with fun, Halloween-inspired prompts (think spooky trivia, tricks, treats or challenges). 2. Pick your player piece—TWIX®, SKITTLES®, or SNICKERS® 3. Roll the dice and move across the board, completing each prompt you land on. It’s such a fun way to bring candy, games, and Halloween spirit together! 🍬🎲🎃 Click the link in my bio to shop TWIX®, SKITTLES®, SNICKERS® & more at Walmart this spooky season! @TWIX @Walmart ♬ Halloween ・ cute horror song(191109) – PeriTune
From candy-fueled games to cinematic nights in, these Halloween campaigns show that the right mix of creativity and authenticity makes all the difference. Seasonal moments are crowded, but when influencers tap into traditions, humor, and trends, they turn simple promotions into memorable experiences.
As spooky season unfolds, one thing is clear: content that works is not just themed. It is inspired, relatable, and crafted to truly connect.
