The Season of Storytelling: Holiday Content That Works
There is something about the holidays that makes great content feel even more magical. Whether it is nostalgia, sentiment, humor, or pure chaos, creators have endless ways to tap into the season. These posts show how the right creative angle can turn everyday traditions into scroll stopping moments that drive real results.
Hallmark Holiday Walmart by @witneycarson
This post hit the sweet spot of holiday sentiment, from neighbor gifts to handwritten notes to the small traditions that bring the season to life. Paired with Hallmark at Walmart’s easy card pickup, it became a simple tradition anyone could copy. And with @witneycarson fresh off a championship, the message landed with just the right mix of charm, timing, and heart.
Royal Dansk Cookies at Kroger by @kristensellentin
Engagement rate: 463% higher than the industry benchmark
@kristensellentin took the iconic Royal Dansk tin and made it even more giftable with a simple, elegant upgrade. By elevating the packaging, she showed how effortless it can be to turn a nostalgic favorite into a thoughtful, ready-to-gift treat. It’s a clever, personal touch that works for anyone on your holiday list.
Energizer Holiday at Walmart by @samanthafaevanderpool
Parents know the holidays run on equal parts magic and mild chaos, and this creator captured that perfectly. By highlighting the frantic, relatable moments of wrapping gifts and trying to stay organized, the content felt instantly real. The quick visuals and honest look at holiday prep made the message land naturally and tapped into exactly what busy parents are feeling in December.
Stewart® Treats at Amazon by @otisandrosie
Impressions: 112% above the industry benchmark
Holiday content always wins when it feels a little magical, and @otisandrosie knew exactly how to deliver. The Santa Paws setup tapped into pure festive fun, and Otis sneaking a taste brought the kind of real-life pet moment audiences instantly connect with. It is playful, relatable, and the perfect backdrop to spotlight Stewart Pet in a way that feels effortless.
If this season taught us anything, it’s that the holidays never run out of stories worth sharing. These creators leaned into what makes the season memorable and turned small moments into big results.
