In our latest study on how women are reacting to COVID-19, we asked 1,685 women from across the US to share their thoughts and experiences related to the crisis.

This is our 4^th survey on the Coronavirus and it was fielded April 13th-15th 2020.

[Prior Coronavirus Shopper Surveys: Waves 1&2, Wave 3]

Topline Findings

• More Social But Less Connected: While women are talking to friends & family more often than before the Coronavirus crisis, they are feeling less connected than before with only 22% saying that they feel “Connected”.

• More Optimistic vs. April 5^th Survey Results: Women are 60% more optimistic about how badly the country will be effected by Coronavirus vs. the April 5^th survey.

• Food Consumption of Grocery Items is Up: Overall consumption of grocery products is up with Snacks ranking #1. Not far behind are milk, eggs and drinks. While Beauty products and personal care purchase has decreased. And 80% are still going to grocery stores.

• They are Online & On Social: Women reported increases in visiting online news sites (51%), shopped online (34%), watching the news on tv/cable (56%), and talking to friends and family virtually (57%), on social media (46%)

• Looking to the Future: When the Coronavirus crisis ends, women are looking forward to #1 Visiting Friends and Family, #2 Going out to Eat and #3 Going to Public Parks.

Please see below report for more details and feel free to reach out with any questions to carol@shespeaks.com.