Blog Post

April Fool’s Day: Comedy & Commerce

April 1, 2024

To coincide with April Fools’ Day, we wanted to take a moment to highlight the immense potential humor holds in our marketing efforts. In today’s fast-paced digital world, where capturing attention is more challenging than ever, leveraging comedic skits and humorous social media content can be a game-changer in driving product sales and increasing brand visibility. 

From witty videos that showcase a product’s unique features to clever social media posts that spark conversations, humor can create memorable experiences that resonate with an audience on a deeper level. It’s not just about getting a laugh; it’s about fostering connections and building consumer relationships. 

Linked below are some examples of skits and comedic content utilized in our past campaigns that showcase how comedy can make a connection.

Anite Gashumov @mummyanite For The Cheesecake Factory At Home® Brown Bread Ambassador Program

#Ad Did you know that the famous “Brown Bread” from @The Cheesecake Factory is now available at your local grocer’s bakery? Date nights aren’t always easy to come by, but with The Cheesecake Factory At Home® you can have an amazing date night in. All you need is some little helpers like I had. Check out the link in my bio to get yours now and make new, fun memories at home with loved ones. #CheesecakeFactoryAtHome #BrownBread #BrownBreadAmbassador

♬ original sound – Mummy_anite

Anite and her sons created a skit for The Cheesecake Factory At Home® Brown Bread Ambassador Program, where her sons were the waiters for their at-home restaurant. The video was fun to watch and garnered 672K engagement.

Aaron Ennis @wereennistogether For Hallmark Valentine’s Day!
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A post shared by Aaron Ennis (@wereennistogether)

Aaron utilized humor & relatability as a way to engage his audience during Valentine’s Day. His content drove over 248K engagements and convinced his audience to try tacos and poetry as a Valentine’s Day gift.

Drew Dixon @realdadofgenius For Campbell’s Up Your Snack Bowl Game
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A post shared by Drew Dixon (@realdadofgenius)

Snacks are important when watching a game with friends and family, especially if they have a lot of questions. Drew’s video with his wife for Campbell’s partnership with the Pac-12 Football Championship garnered over 140K video views.

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