March Madness play gets underway today! Besides our brackets, we’re excited about this year’s tournament because of our partnership with Hershey’s and Walmart launching the NEW REESE’S Big Cup with Pretzels & REESE’S Miniatures with Pretzels. So far these products have been a slam DUNK (pun intended), especially with celebrity influencer, WNBA superstar Candace Parker. 

With a mix of Instagram in-feed video content, static and video stories, her sponsored content is driving awareness, engagement, and trial of the hero REESE’S products. Candace is just one of the influencers participating in the #BiteIntoThisMadness campaign. Take a look at some of her posts so far: 

In-Feed Instagram Video Post:

Candace and her daughter kicked off their promotion of #BiteIntoThisMadness with a little friendly competition. The video already has over 73,000 views, and over 7,500 engagements – including comments from Chris Bosh, Jaleel White, and Renee Montgomery.

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A post shared by Candace Parker (@candaceparker)

Instagram Stories:

Closer to the tournament, Candace showed off her snacks and the essentials she packed for game day – REESE’S Big Cup with Pretzels & REESE’S Miniatures with Pretzels. 

Be on the lookout for more content from Candace, and our other influencers by following #BiteIntoThisMadness.

Interested in running celebrity influencer content or an influencer marketing campaign for your brand? Email missy.tiller@shespeaks.com for more information.