Blog Post

Influencer Marketing: Driving Awareness and Sales at Scale

April 14, 2021

Wondering how influencers can help build awareness & sales for your brand?

Last week our Founder and CEO, Aliza Freud, broke down the ins and outs of influencer marketing, and how it can positively impact your brands by driving awareness and increasing sales. The presentation was also followed by LIVE social influencer marketing audit for a couple of brands.

The presentation is now available on demand below. Whether you’re already utilizing influencers or not, there are valuable strategy tips, tricks and takeaways you won’t want to miss. 

Influencer Marketing provides brands value on 3 major fronts:

  • Creative/Content
    • Influencer creating content for brands and retailers.
  • Media/Reach
    • Influencers are able to reach target consumers and drive significant awareness. Influencer content is doing double duty and being effectively used in paid media as well.
  • Sales/Direct Marketing all in one action.
    • Because influencer content can link directly to ecommerce, brands are able to generate direct and attributable sales from content.

Watch the full video below!

Want to talk about leveraging influencers for your brand? Contact Missy Tiller at

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