The holiday season is upon us, and even as in-store shopping resurges, digital’s role in shopping has been cemented. More than 70% of shoppers report that their journey involves online touchpoints, and information on retailer sites will be a critical part of their journey.*
Shoppers rely on brand and item pages on retailer sites to deliver information as well as product benefits and user experiences. You want, and need, your brand pages as strong as possible, and Influencer content can help.
Brands like Hershey are innovatively using influencer content not just to drive earned media, but as compelling content for retail partner sites like this example on Sam’s Club site.
Click below to check out the influencer-developed Hershey Holiday videos on samsclub.com!
Questions about how you can make the most of influencer content? Send us an email! email@example.com
*Google/BCG, U.S., Path to Purchase Study, July 2021