Inspire shoppers to purchase Hallmark cards and gift wrap from Walmart for the holiday season.

SheSpeaks engaged Micro and Macro influencers to create content that showcased Hallmark as the go-to brand for holiday gifting essentials including gift wrap and cards. Our Influencers created a variety of content that captured the Holiday spirit and highlighted Hallmark’s value during the key season. We found that heartfelt content that focused on authentic storytelling performed the best. The top performer for this campaign, @tiktokdadjokes, drove a 9.12% organic engagement rate on TikTok, while paid social drive an incredible number of overall engagements.