Olay Vitamin C
Generate demand and awareness of the launch of new Olay Vitamin C at Walmart by celebrating the hero ingredient and its brightening, firming and anti-aging properties.
SheSpeaks influencers created Instagram content to drive awareness and purchase of the Olay Vitamin C product line at Walmart. Each influencer’s in-feed post included a high value giveaway, where their followers could enter to win the Olay Vitamin C product line and a 6-month membership to Orangetheory Fitness. Diversity in the influencer group helped to create varied content that resonated with many subsets of the target. Influencers were diverse in race, age, lifestage, and location.