Hershey: Celebrate SHE
The goal of the program was to utilize influencers as thought leaders to help build a movement that uplifts and inspires women not only this Women’s History Month, but every month. These influencers will share personal stories of loved ones, inspirational content, and encouragement through multiple platforms using Hershey’s Celebrate SHE bars.
SheSpeaks engaged Micro, Mid-Tier, and Macro influencers to create Instagram content that celebrates and encourages women everyday with the limited-edition Celebrate SHE Hershey’s bars at Walmart. The content was amplified via paid media and the SheSpeaks Community Activation giveaway. SheSpeaks also engaged Jordyn Wieber, gymnast & US Olympic Gold Medalist to create additional content for this program. Jordyn was a natural fit for this program as a women’s collegiate coach, role in encouraging women to speak up and her past work with Walmart and Hershey.
@itsbrittanybright #ad Celebrate the women in your life with limited edition Hershey #CelebrateSHE bars at @Walmart. #ad #WalmartHerSHEy ♬ original sound - mawi
@lucasandrachael #ad I am inspired to #CelebrateSHE my beautiful daughter! She inspires me everyday! Who will you share your HerSHEy bar with today? #WalmartHerSHEy ♬ original sound - Lucas and Rachael