Educate followers about the ideal uses for Pompeian Smooth and Robust Extra Virgin Olive Oil, to combat a price increase at Walmart.

SheSpeaks engaged with Micro, Mid-Tier, and Macro food influencers to create Instagram and TikTok content showcasing Smooth and Robust Extra Virgin Olive Oils by Pompeian. From summery salads to bakes and different dips, our influencers educated followers on what different types of olive oil should be used for (i.e. grilling and sauteing vs. salads and dips) and proved that a quality olive oil can make all the difference in a healthy summer recipe. By creating beautiful and appetizing shareables, this campaign generated more than 25 Million impressions with simple recipes that didn’t require much preparation.