Drive shoppers to purchase Mars chocolate products at Walmart for their Big Game get-togethers.

SheSpeaks promoted NFL star Najee Harris’ sponsored social content for Snickers at Walmart via paid media across Meta and TikTok, encouraging shoppers to share their own rookie mistakes for the Big Game. To increase the reach of the campaign, we also leveraged additional SheSpeaks’ influencers to create content showing how their families get ready for the big game with Twix, Snickers, and M&Ms. These efforts together inspired Walmart shoppers to add Mars chocolate to their Walmart cart via add-to-cart link, driving over $1,000,000 in carted value!