Inspire Walmart shoppers to purchase the New Tyson Chicken Sandwiches through original influencer content.

SheSpeaks engaged Micro and Mid-Tier influencers to create a mix of Instagram, TikTok, and YouTube content showcasing NEW Tyson Chicken sandwiches. The assets were used across organic and paid social media as well as in display ads. We designed a robust media campaign that utilized influencer content to create a retargeting list, driving an average ad CTR of 3.2% on social media placements and 1.1% on display placements. By highlighting the ease of preparation and providing inspiration for how to create easy meal options for their families, SheSpeaks influencers inspired their followers to shop at Walmart for the featured products. By partnering with SmartCommerce, SheSpeaks created add-to-cart links that were designed to add all 3 SKUs of the chicken sandwiches to a customer’s cart. This led to more than 98% of cart transfers that included two or more of the featured products and drove this campaign to over $2.8 million in cart value.