Halloween 2020: How Will Shoppers Celebrate?

2020 has been a year like no other. 

With this in mind, SheSpeaks asked women age 25+ from across the US to tell us more about their Halloween plans. How will they celebrate? Will they allow their children to trick or treat? 

  • For example, 89% of women say that they will decorate their house for Halloween representing a 5 point increase over 2019.

Additionally, we captured insights about what’s ahead for the holiday season. 

Download the report below for insights into how families will celebrate Halloween this year, and how COVID-19 is affecting their plans. We have some ideas to make this season a good one.

Stay in Touch

Subscribe to our Newsletter, to learn more about Influencer Marketing, our latest research, case studies, and more!