Holiday Planning: It’s Never Too Soon
The Holiday season is quickly approaching and we all know it’s never too soon to begin planning.
Ecommerce is expected to increase 18% this year, and 47% of holiday shoppers will use options to buy online and pick up in-store or curbside. Almost 75% of people in the US who plan to shop this holiday season say they will shop online more than in previous holiday seasons, and a similar number say they will browse for gift ideas online rather than in-store. Year after year, shoppers look to influencers for inspiration about gifting, recipes, decorating and more. While this year may look different than most, it’s no exception. Influencer engagement is up 50%+ in the last few months and 78% of social media users say they have bought a product because of a post they saw from an influencer they follow. To help out with your planning, and to provide a little inspiration of our own, we thought it would be helpful to revisit a few of our favorite Holiday campaigns.
Interested to see how shoppers are planning on celebrating the holidays this year? Be on the lookout for our Holiday 2020 Survey Results coming soon.
If you have any questions or would like a personalized proposal please reach out to missy.tiller@shespeaks.com. We’d love to collaborate and make this Holiday season a great one!
