Shopper Marketing

Virtual Demo Success Story: Drive Awareness and Sales

September 2, 2020

We recently held a Virtual Demo via Facbeook Live featuring Sonoma-Cutrer Wine and Nonni’s THINaddictives.  The event was hosted by Influencer Audrey McClelland and was simulcast on multiple Facebook pages including @SheSpeaksUp, @AudreyMcClelland and @MomGenerations.

Audrey and her husband showcased the products, chatted through some wine tasting tips, snacking suggestions and ideas for trivia. Nonni’s samples and exclusive Sonoma-Cutrer discounts were offered to live viewers.  Viewers were also encouraged to comment and engage with Audrey to be entered into multiple giveaways. 

So far we have had over 6,000 total views and over 1.2 million impressions. During the live event we had 973 comments and 144 reactions. 

Check out individual product clips and the full virtual demo below:

Full Virtual Demo:

With Virtual Demos like the one above, you can reach tens of thousands of targeted shoppers via a live event. Once the live event ends, the video is still viewable – extending the life of the demo. The video can also be used as an ad unit extending your reach on social.

The event can link to an item shelf page to drive online grocery pickup, online sales and product information for the next time participants are in-store.

If you have any questions or would like a personalized proposal, please reach out to

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