Shopper Marketing

How to Maximize Influencer Content ROI

October 31, 2019

Brands like Coca-Cola see strong ROI when utilizing influencer content on retail partner sites.

If you use influencers to create content for your brand, you can use that content to help sell product on retail partner sites. Shoppers love seeing your product featured in influencer/user content. Influencer content integrated into retail sites sees at 2X increase in conversion rates.

For Halloween this year, influencers created content and tasty adult cocktail recipes for Coca-Cola. Influencers shared this content on social. Coke chose their favorite content and used it to help promote products on This provides shoppers with fun ideas and recipes using Coke products for their Halloween celebrations.

Contact Missy Tiller, for more information on how you can reach your shopper and move them to action with SheSpeaks community.

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