Blog Post

Influencer Content That Works: Add-to-Cart to Cure Dry Winter Skin

February 8, 2022

In our Influencer Content That Works series, we spotlight successful influencer posts and point out why they work to connect with audiences and create engagement.

This week we are showcasing what’s working for Nivea at Walmart. Each element in this campaign features an Add-to-Cart URL that adds the hero Nivea product directly into the shoppers’ online Walmart shopping cart. The SheSpeaks’ influencers produced content and posted on their Instagram Stories and In-Feed – both linking to the Add-to-Cart URL.

Let’s take a look at some of the content. 

Here are two examples driving directly to an online Walmart shopping cart, an Instagram story and a paid in-feed ad:

Here are a few of the in-feed posts that use the Add-to-Cart URL in their bio:

All of these posts have an engagement rate well above industry average. Not only are they driving great engagement, they’re driving direct conversion. So far, these posts have already driven over 800 product transfers (products added to shoppers online carts). 

By adding the Add-to-Cart URL to your influencer content, your shopper is one step closer to purchasing your product. 

If you have questions, or want to learn how influencers can help your brand succeed, please feel free to reach out to

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