In our Influencer Content That Works series, we spotlight successful influencer posts and point out why they work to connect with audiences and create engagement.
This week we are showcasing a campaign close to our hearts, #CelebrateSHE for Hershey’s at Walmart. With an objective of creating a social movement that celebrates women while driving awareness and sales of Hershey’s limited edition Celebrate SHE milk chocolate bars at Walmart, SheSpeaks influencers were the perfect fit for the campaign.
SheSpeaks Influencers supported the #CelebrateSHE campaign by developing content around the key idea that shoppers should celebrate the women in their lives for their achievements, big or small.
Influencers kicked off the #CelebrateSHE social movement by sharing this key idea with their followers and encouraging them to participate by recognizing other women and buying limited edition bars at Walmart. Content in this campaign also focused on Women’s History Month with special emphasis on International Women’s Day (3/8), including an Instagram LIVE and Twitter Party.
Let’s take a look at some of the inspirational (and yummy) content.
Here are a few of the in-feed posts:
We also had a guest influencer on Instagram LIVE:
We have loved working on this campaign for so many reasons and we are excited to see the results as the campaign runs through Mother’s Day. As a woman owned company, this campaign holds a special place in our hearts.
If you have questions, or want to learn how influencers can help your brand succeed, please feel free to reach out to Missy.Tiller@shespeaks.com.