Influencer Content That Works: Delicious Summer Recipes
In our Influencer Content That Works series, we spotlight successful influencer posts and point out why they work to connect with audiences and generate engagement.
This week we are showcasing what’s working for Pompeian Olive Oil at Walmart. One thing that we love about this is how multiple forms of content are working to promote the product. SheSpeaks influencers created a wide variety of content across multiple social platforms.
Let’s take a look at a few.
1. TikTok: @marriedtobbq
We are 100% craving stir fry after watching this TikTok. And thats exactly the goal! @marriedtobbq did an excellent job at creating an engaging TikTok featuring Pompeian Olive Oil in a delicious (and achievable) recipe. Another great thing about this TikTok is that it was also repurposed as an Instagram Reel. We encourage all brands and clients to extend the reach of the influencer content by repurposing it in multiple ways.
2. Instagram Reels: @graceful_health
Instagram is still prioritizing Reels within their algorithm, and we aren’t complaining with content like @graceful_health‘s. In the heat of summer, this recipe is definitely going on our shopping list. She does a great job showcasing the recipe, while still allowing the Pompeian Olive Oil to shine as the hero product.
3. Static Instagram: @sizzlingeats
We love flat lay photography, especially when it looks this gorgeous! While Instagram is still pushing video content, static in-feed content is still performing and exceeding KPIs. We love how @sizzlingeats showcased the Pompeian Olive Oil next to the finished product, and had a carousel of images featuring more detailed shots.
We love the variety of content SheSpeaks influencers create and watching them each take their own unique spin on the same product – across all social platforms.
If you have questions, or want to learn how influencers can help your brand succeed, please feel free to reach out to claire.reed@shespeaks.com.
